The Story Behind FAE
The Falcon, UAE’s national bird, symbolizes elegance, success, and persistence to continuously rise above challenges. While training this magnificent bird of prey, to stay locked on its goal, the shadow of its prey is used as the focal point.
That’s us; FAE- meaning “shadow” in Arabic, we set our eyes on the goal of being on top of redefining luxury perfume. This is reflected in our commitment in taking our fragrances to new heights, with powers that defy imagination. FAE, an Emirati brand, is an eclectic mix of both the Bahraini and Saudi cultures. We are a special brand born out of love and passion for perfumery.
We are devoted to blend our perfumes with the finest ingredients to create a distinctive set of fragrances of niche quality suited not only to the tastes of the local and gulf markets but also internationally. The world of FAE was inspired by the nature and motion of the waves, and different shades of the sea. We believe that stories are told through the playful dances of the waves across the buoyant breezes and warm sunlight rays.
Mission
Our mission is to pursue excellence in creating sophisticated formulas which combine natural elegance and richness thus enhancing the art of perfumery in the local culture.
Vision
Our vision is to be recognized as the artisans of unique, refined perfumery. We strive to become the fragrance company of choice by continuously providing our clients with the finest aromatic raw materials at an outstanding value.
Values
Ethics
Our actions are oriented with our absolute commitment to our customers, our suppliers, our team and our investors.
Elevation
We aim to raise awareness of the different fragrance families traditionally used by the perfume industry of the region, their difference and how to identify them.
Excellence
From fragrances, standards, procedure, and technology to people, we invest our focus only in achieving the highest quality.
Courage
We are here to promote the internationalization of the sector and the raising of professional standards.
Cruelty-free products
All of the 3 current scents products are cruelty-free. No animal scents or animal by-products are used. Products are not tested on animals nor are any ingredients purchased from suppliers that test on animals.
The Best for you
In a luxurious world with purely cultured scents; our journey begins with three fragrances, among
many more to come; Loolya, Remal, and Mawj; each harmoniously combine classic and modern design with a contemporary artistic sensibility that is unforgettable.
Loolya
Implying “pearl” in Arabic, is a balanced concoction of Anavar with light notes of Oud, complimented by the musky aroma of sandalwood and saffron. Loolya brings out your ultimate comfort of inner beauty and Zen.
Remal
Derived from the word “sand” in Arabic, is the perfect mix of dried herbs topped with a hint of musk and rosemary, resulting in the ideal smell for your ambience.
Mawj
Or “Wave” is a blend of carefully selected exotic spices. The unexpected outcome of this fusion is a colorful bloom that takes your sense on a travel experience.
Loolya
Implying “pearl” in Arabic, is a balanced concoction of Anavar with light notes of Oud, complimented by the musky aroma of sandalwood and saffron. Loolya brings out your ultimate comfort of inner beauty and Zen.
Remal
Derived from the word “sand” in Arabic, is the perfect mix of dried herbs topped with a hint of musk and rosemary, resulting in the ideal smell for your ambience.
Mawj
Or “Wave” is a blend of carefully selected exotic spices. The unexpected outcome of this fusion is a colorful bloom that takes your sense on a travel experience.